As promised, here is part two of my ongoing commentary on John Kremer’s book ‘1001 Ways to Market Your Book’. For the first installment, you can go here. To start off today’s post, here are three awesome quotes that I highlighted in the book. “Marketing is the means, not the goal.” (p. 27) Wow. I had to stop and ponder this simple statement for a moment. Marketing is there to serve you – to increase awareness and ultimately increase sales. Why? So that you can continue doing what you love – writing. How easy it is to get caught up in the busyness of marketing that you almost miss this simple truth. When you’re promoting just for the sake of promoting and not with a plan and purpose, you could be using up a lot of your valuable time.
“Aim for the top first” (p 188) I like this
advice. I have often felt like I’m not ‘big time’ enough to expect any response
from big publications, other well known authors, or other ‘who’s who’ in the
industry. However, Kremer’s advice is to aim high and work your way down. You
just never know who you might connect with along the way.
Use “the rule of five’. Practically
speaking this is a great tip. Purpose to do five promotions a day. I’m talking
about new things outside of your normal routine of visiting facebook, tweeting
etc. “Mail a letter. Send out a news release. Phone someone. Take an editor to
lunch. Do a phone interview. Give a speech. Jot down a postcard. It need not
require much time – 15 to 20 minutes is
enough – but it can make a world of difference on how well your book sells.” (p
On a personal level, here is an update of
three simple ideas I mentioned in my last post on this topic. The first tip I
implemented was handing out more cards. While on a recent book signing tour, I
bit the bullet, put on my bold hat, and began handing out cards everywhere I
could. Initially it felt awkward. My first stop for coffee at ‘Tim Horton’s’ I
went around to each table and began by asking if they liked to read. I
explained that I was an author on a book signing tour and wanted to let them
know about my books. I also let them know that my books were available in local
book stores. A couple of people were hesitant at first, but every single one
was receptive after my explanation. Besides my business cards, I also had
beautiful postcard sized cards with all my book covers on them which I got from
Vistaprint.They are a great source for inexpensive yet professional
I left cards at gas stations, restaurants,
cash registers … everywhere. As John Kremer says, you are responsible for the
sales of your own book. In the end, it really wasn’t as hard as I thought it
would be. In fact it was kind of fun.
Another tip I mentioned last time was
creating a media contact list. I actually had started a list like this already
which was mostly local media, some larger Canadian print media, and a few
broadcast media. Using Kremer’s advice to ‘aim high’ I’ve added quite a few.
'Booklist’; NY Times, Washington Post, USA
Today, Voice Literary Supplement, Vanity Fair, Time, Newsweek, USA Today,
Entertainment Weekly, O Magazine, Family Circle, Focus on the Family, National
Religious Broadcasters, to name just a few.
Having a list isn’t enough, though. He
suggests contacting each of them monthly, so I need something to ‘send’. I’m in the process of creating a couple
of new Press releases for my latest book WIND OVER MARSHDALE – one for the
general media and one that is more targeted to Christian media. Once I do that
and send it I’ll work on follow up pieces – perhaps rework some of the previous
press releases, endorsements, reviews, or even requests for reviews. I haven’t
created a formal ‘Press Kit’ as yet, but I do have all my interviews, features,
reviews etc. on my ‘Press page’ on this blog. I need to figure out a way to
make this more manageable and reader friendly.
Those are my tips for today. Stay tuned for more as I continure reading.