I have come to the realization that lack of time spent social networking has a direct correlation to one's blog traffic, which in turn can have an effect on sales. I've had a few things on my mind lately, (just a few...) and have not had the time to aggressively pursue my online presence the way I would like. I've noticed a drop in all kinds of things like blog comments to twitter mentions to messages on other networking sites.
Does it matter? Maybe. I checked my sales and although I can't make a hard and fast connection, a slow down in traffic could mean a slow down in that vital area as well. I'm not without excuse - my father passed away less than a month ago, I had a big drama production in the works, and it's the end of the school year with report cards and assessments coming out the 'ying-yang'.
I'm still playing 'catch up'. All this and my latest novel somehow slipped into its release without proper preparation on my part. Check WIND OVER MARSHDALE at Astraea Press, Amazon, or Barnes and Noble.
In any case, the issue is striking a balance between what's important and necessary in this life and what seems urgent. (Books releasing, social networking, keeping the online buzz going...) I've had to lay some of the latter aside in favor of what really matters for a time. In the end, I know I'll be back to a more aggressive marketing schedule soon. In the meantime, I guess I'll just have to let the rest take care of itself.